Twitter, Facebook and the general Irish populaceĀ are freaking out about the arrival of & Other Stories to Grafton Street, which was announced today.
Hereās what you need to know about the super-cool Swedish brand and their impending new DublinĀ store.
1. & Other Stories is H&Mās cooler, younger sisterĀ
The store is one of the Swedish H&M family along with COS, Monki,Ā Weekday and Cheap Monday.Ā
2.Ā Just call it the IKEA of fashion (minus theĀ DIY)Ā
Theyāve got that simplistic, paired back look down to a tee. Basically, anything you wear from here will make you look super polished and put together, which is why the fashion pack LOVE it.
3.Ā Itās not just about gorgeous clothingĀ
The beauty and jewellery offering is amazing too.Ā And youāll want ALL of the bags.Ā
4.Ā Fact: Casually dropping & Other Stories into the conversation instantly ups your cool factor (and may give you notions).Ā
People willĀ ask if youāre studying atĀ NCAD or workĀ in fashion.
5.Ā This is where you’ll find the new store
At 26-27 Grafton St āthis autumnā ā where A|Wear used to be, and where HMV later enjoyed its second life āĀ so weāre expecting a September opening.Ā
6.Ā They’re very picky about where they openĀ
Which is why itās taken them so long to set up shop in Dublin.
They have stores in Aarhus, Amsterdam, Antwerp, Barcelona, Berlin, Bologna, Brussels, Cagnes-sur-Mer, Cologne, Copenhagen, Frankfurt, Ghent, Hamburg, London, Madrid, Malaga, Milan, Munich, New York, Paris, Rome, and Stockholm so far.Ā
7. Not everyone will be happy about this newsĀ
This is a brand close to stylish heartsā¦ and they are not going to like the fact that their fave goodies will be shared amongst the wider Dublin population.Ā
8.Ā They’ve been shipping to Ireland this entire timeĀ
Which is why they already have a big fanbase here. If you canāt wait until the opening, you can shop now at stories.com.Ā
9. Their collaborations are the SHITĀ
They launch a couple of collaborations every year with the coolest bloggers, designers and musicians.
Hereās a video they made in collaboration with Lena Dunham last year.Ā
10. Expect threeĀ floors of swagĀ
Accessories, bags, jewellery, beauty, shoes and ready-to-wear will be on sale in the new store ā thatās 650 square metres of heavenliness.Ā
11. Sorry boys, it’s forĀ ladies onlyĀ
But feel free to have a snoop inside anyways.Ā
12. And naturally, their Instagram game is strong
A scroll through their feed will tell you everything you need to know about why you need to get on board NOW.Ā