Today we take another step into building the Lovin brand around the world with the launch of Lovin Malta.
We’ve been working on it with the team on the ground for the last 6 months and an hour ago we switched the site on for the world to see.
As always our mission is to help people discover what’s happening in their city ( or country, as in Malta’s case). Just like in our other cities, the site will be driven by social interactions and tailored mainly to mobile devices.
Malta found its place very naturally within the Lovin Group. The country has a vibrant culture, great food, and a very engaged and tech-savvy young audience hungry for good content.
With V18 around the corner, a growing community of young expats working for gaming companies and a booming tourism industry, Malta is a great place to discover.
Niall Harbison, Founder of The Lovin Group
Key to the success are the world-class team on the ground. “We have a great team of talented writers excited to add a fresh voice to the current media offering in Malta”, said Chris Peregin, CEO of LovinMalta.com. “We will be delivering content that young people have been craving: fun, relevant and compelling”.
By far the most exciting thing about Lovin Malta (for us at least) is that they’re using goats in their promos…
It really is one of the most beautiful spots in the world
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