Kanye West was busy entertaining 170,000 fans over at Glastonbury last night – but at the same time, right here in Dublin, throngs of people were queuing up overnight to get their hands on a pair of shoes from his new line.
If you want proof of just how big the Kanye brand is becoming across the globe, look no further.
The shoes cost more than €300, and some of these lads had been there for 24 hours to make sure they got their feet on a pair.
This man knows how to build a brand…
10 lads already queueing outside BT2 for Yeezy Boosts, must be a first for Dublin #WorldGoneMad #YeezyThoughtEm
— Sheinzy (@Sheinzy) June 26, 2015
The shoes which cost over €300 are already sold out across the world.
Here is what all the fuss was about…
If you prefer Kanye’s music here is some of his set last night headlining Glastonbury
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