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Grafton Street Is Boasting Yet ANOTHER Iconic New Store

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Absolutely fantastic news for Ireland’s make-up lovers – as Urban Decay has officially received permission to open on Grafton Street and is planning on opening a brand new store on Ireland’s most famous shopping street.

The iconic make up brand is set to make 50 Grafton Street its new home, after receiving planning permission back on January 26.

According to Dublin Live, plans are in place to bring the popular make-up chain, which is owned by L’Oreal, to the south Dublin location. 

And according to the Irish Independent, the global beauty brand reported the highest volume of sales worldwide at Christmas from their little counter in Debenhams on Henry Street – so another Irish store was an easy decision.

Urban Decay Grafton Street

Photo cred: Dublin City Council

According to the plans, the ground floor will include a window display of items located within the shop floor for sale, demonstration stands for customers and product displays for browsing and testing the products.

The first floor will include make-up consultation services with professional make-up artists, demonstrations and events for customers who are set on browsing.

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