Ireland's first lululemon store opened in Brown Thomas on Grafton Street yesterday.
And people are freaking out.
lululemon is one of the most-hyped about Canadian exports of the last few years.
Their best-seller? Workout leggings.
Irish women (and men) used to stock up on the likes of Hollister, American Eagle, Abercrombie and Victoria Secret PINK when visiting Canada and America, but all they want now is lulu, lulu, lulu.
And here's why...
They make every and any bum look UNREAL
The quality of lulu's material is otherworldly
Comparable to that of Katniss Everdeen's battle suit in The Hunger Games.
Crossfit, yoga, spinning, hiking, parkour — you name it, they can endure it.
Their lifespan is ten times that of a pair of regular workout leggings
Once you go lulu, you'll never go back.
They're squat proof
Meaning no one will see your undies through them when you're working on your booty in the gym.
They have warranty
lululemon are SO confident about their legging fabric's quality, in fact, that they'll replace them for you if they're not up to scratch.
Quality is the heart of who we are— it shows up in our people, our conversations and our product. Product quality is the foundation we stand on and this foundation is comprised of three key areas: fabric, performance and craftsmanship.
If our product doesn't perform for you, we'll take it back.
The feeling you get after buying a pair is like no other
Surely we'd even get into Coppers wearing leggings this nice?
And they'll give you infinite motivation
And, sure, when you look good – you feel good!
Here are some bits that BT are currently stocking:
€100+ may seem crazy expensive for leggings but don't knock them 'til you've tried 'em (on, in Brown Thomas, second floor).
Go fourth and spend all of your wages.