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1st April 2017
09:35am BST

Ireland's first lululemon store opened in Brown Thomas on Grafton Street yesterday.
And people are freaking out.
lululemon is one of the most-hyped about Canadian exports of the last few years.
Their best-seller? Workout leggings.
Irish women (and men) used to stock up on the likes of Hollister, American Eagle, Abercrombie and Victoria Secret PINK when visiting Canada and America, but all they want now is lulu, lulu, lulu.
And here's why...
Comparable to that of Katniss Everdeen's battle suit in The Hunger Games.
Crossfit, yoga, spinning, hiking, parkour — you name it, they can endure it.
Once you go lulu, you'll never go back.
Meaning no one will see your undies through them when you're working on your booty in the gym.
lululemon are SO confident about their legging fabric's quality, in fact, that they'll replace them for you if they're not up to scratch.
Quality is the heart of who we are— it shows up in our people, our conversations and our product. Product quality is the foundation we stand on and this foundation is comprised of three key areas: fabric, performance and craftsmanship.
If our product doesn't perform for you, we'll take it back.
Surely we'd even get into Coppers wearing leggings this nice?






€100+ may seem crazy expensive for leggings but don't knock them 'til you've tried 'em (on, in Brown Thomas, second floor).
Go fourth and spend all of your wages.
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