PIC: Have You Spotted This Enormous Sign On Grafton Street?

This enormous sign, spotted on Grafton Street today, is doing the rounds on the internet today. And we're not entirely sure what to think...

Have you spotted it yet?

The sign in its entirety, along side a picture of noted scientist Albert Einstein, says:

''We can't solve problems with the same thinking we used to create them - Albert Einstein''

So intriguing. 

Anyone have any idea?

Massive thanks to Matt Smith for sending that in to us!

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