This is simple, but rather lovely.
As the world's media became transfixed by the amazing feat of man first landing on the moon in 1969, Irish media were clearly taking a far more blasé tone towards the whole thing.
This photo, published today on the wonderful Photos of Dublin Twitter account, shows a newspaper seller from around the time – and the display headline on the sign beside him is just perfect.
The news from Dublin, A man lands on the Moon. 1969 pic.twitter.com/WvB4oNVL9s
— Photos of Dublin (@PhotosOfDublin) October 8, 2015
Are ye well, lads?
Cos ye're looking well.