So, Marks and Spencer are very proud of their new bread.
So proud, in fact, that they've unveiled a series of posters boasting about one ingredient in particular.
And the people of Twitter seem to share in their enthusiasm for putting the D in bread. Which is nice.
Think M&S need a new copywriter... pic.twitter.com/X6NuazkUGX
— rich purrrth (@RichSKWorth) August 15, 2015
@RichSKWorth I'm no expert but I'm pretty sure that's breaking a few food hygiene rules
— Alexandra Louise (@alexamachin) August 16, 2015
Last time I put the D in the bread I got arrested. pic.twitter.com/xTMhUyzU5R
— Lee P (@pinballpickup) July 2, 2015