Quirky make-up brand Benefit is so much more than just deadly packaging and slick products…
The company is also full of charitable souls, who are setting up shop at 53 South William Street today from 12pm – 7pm, running an all pink pop-up charity shop.
— DublinTown Fashion (@DublinFashion) April 5, 2017
Their #RaiseABrow pop-up is raising money for their Bold Is Beautiful campaign. The campaign seeks to empower women and girls throughout the UK and Ireland, this year the brand is teaming up with charities Refuge, Look Good Feel Better and Daisyhouse Housing Association.
The pop-up spent its time in Covent Garden last week, accepting only pink donations, so expect it to be packed full of clothing items, home decor and fragrances from your favourite celebrities, brands and vloggers, all in different shades of bán-dearg.
To get involved and donate your own pink items to the #RaiseABrow shop via your local Benefit store, and to find out more information, click here.