Although this video has been made by a multi-national sports company and an energy drinks manufacturer, it could just as easily have been produced by Tourism Ireland.
It's a short film about surfing on the West Coast of Ireland which features some traditional Irish music, and it had me absolutely captivated from the very first moment. God, we live in a beautiful little country.
Let's hope this blows up all over the world and sends us even more tourists spreading even more good vibes across the nation. Right lads, I'm off to grab my surf board and then I'm heading West!