Here Is How Supermac's Just Created One Of The Irish Viral Campaigns Of The Year

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Crazy news today as startled Irish tourists and bemused yanks wandering around Times Square in NY started spotting a huge billboard for Supermac's the Irish fast food chain. The question most people are asking today is why would a fast food company that are 3000 miles away (so they say in the advert themselves) advertise alongside the world's biggest brands in a place where nobody can even buy their product? The answer is pretty simple...

Getting a spot in Time's Square isn't as expensive for a day as you'd think. Once the billboard is live for the day it's a simple three step process...

Step 1

Tweet it out from their own account to tell the world without much explanation.

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Step 2

Get coverage in every Irish media outlet (including here), all to willing to snap up a story about a relatively small Irish company punching above it's weight on the global stage.

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Step 3

Sit back and watch the story spill into social media with proud Irish people sharing this huge success story.

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Step 4

Watch the customers flow in the doors in Ireland as brand awareness goes to a new level and everybody sees Supermac's brand for 24 hours straight across multiple forms of media.

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The media landscape is changing and instead of wasting a load of money on a one page advert in an Irish newspaper, Supermac's have decided to come up with a new way of ensuring loads more coverage for a fraction of the price. Brilliant piece of marketing.

Written By

Niall Harbison

Niall founded Lovin' Dublin with a few fairly simple aims: discover new places to eat in Dublin and share simple recipes cooked up in his kitchen.

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