Superbowl advertisements have always held their own.
Well, they'd want to, considering the outrageous amount of people who tuned in all around the world to see the New England patriots do their thing.
One of the most talked about ads during this year's game was Audi's spectacular video, which touched upon something a little deeper than car sales, gender equality.
People were left in awe after this incredible video hit their screens, with many taking to Twitter to comment the car company.
— Ad Age (@adage) February 6, 2017
Any company putting out a feminist message during the Super Bowl is one that will be getting my business in the future. Go @Audi!
— Charlotte Clymer?????????? (@cmclymer) February 5, 2017
And who do we have to thank for this sensational clip?
None other than Irish director Aoife McArdle, who grew up in Omagh and studied in Dublin.
Gwan Aoife, you absolutely legend. Expect to see more of her work in the coming years, as this girl is going places.