Follow Lovin Dublin

This Intriguing New Range Of Energy Drinks Were Developed By Neuroscientists And Contain 'Smart Drugs'

By annamurray

December 20, 2016 at 12:10am


There's a new kind of energy drink that promises to energise not only the body, but also the brain. For once, apparently this isn't actually fake science!

Meet truBrain, the energy drinks with 'smart drugs' in them...

What is it?

Energy drinks with nootropics, the new face of brain food. These aren’t ordinary post-workout energy recovery drinks, or the sugar- and caffeine-filled confections that stack the shelves at Spar, but brain- and focus-boosting drinks.

Why haven’t I heard of it until now?

Health-food and energy-drink fads come and go so quick, it’s pretty easy to miss a few, but this one is hot off the presses. According to the makers of these nootropic drinks (apparently the first in the world), truBrain, they were developed by neuroscientists for increasing focus. They’re only available directly from the makers, and not from any stores or supermarkets, so they’re not exactly out there yet.

trubrain 1

Is it good for me?

Nootropics are also known as smart drugs, which makes them sound much scarier than they are. The umbrella term includes medication for cognitive disorders like Alzheimers, but also natural supplements and remedies that are believed to help your brain run at its best. The truBrain drinks contain the latter natural remedies such as Caffeine and L-Theanine (basically what you find in green tea, or oxiracetam and citicoline, which helps the brain use more energy). They’re like hardcore stimulants for the brain, so use with caution.


How much will it cost?

truBrain, the producers of these brain-wonder-drinks, sell supplies of 15, 30 or 60 drinks in monthly or one-time plans (ranging from about €50-€150), so you’re not likely to pick these ones up in your local Spar.

What does it taste like?

These drink probably taste pretty similar to most sweetened energy drinks, though these have ‘natural’ sweeteners like cane sugar, blue agave, and they also include monk fruit and mangosteen for flavour.

mangosteen-811154 1280

Read next: The 5 Best Spots For Gluten Free Treats And Cakes In Dublin.


Join the Lovin Dublin Newsletter

* indicates required


Marketing Permissions

Please select all the ways you would like to hear from Lovin Media Group:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.