While we used to be happy with a 21-inch that took up a quarter of the space in our sitting room, these days it's all about smooth, sleek and high def when it comes to televisions.
Different manufacturers have been constantly trying to outdo themselves by creating slimmer designs but we reckon LG might have cracked it with this one.
Behold, the 'Wallpaper TV'.
It's less than 4mm thick when mounted on the wall and looks more like a photo frame than a television.
It has a 65-inch screen and some seriously impressive image quality, as each pixel on the display can be individually switched on and off.
If you have a spare €10,000 lying around, it goes on sale here from 1 April.