The idea of puppies and kittens falling into harm's way over Halloween is a very serious one – and, let's face it, one that most of us would rather ignore.
So how do you get the message across to pet-owners to keep their pets locked up, without crossing into the realm of horrible scare tactics?
Why, you say it with Lego of course. And that's exactly what the Dublin Fire Brigade have done with this absolutely we-can't-look-away adorable pic.
— Dublin Fire Brigade (@DubFireBrigade) October 28, 2015
The text surrounding it may represent a grim reality surrounding what some thugs do to animals around this time of year, but in fairness to the service, they've managed to turn the message into something palatable.
So remember the message – so keep those pets locked up this weekend!