PR stunts can be a bit of a pain in the arse at times – but you know what makes us like them?
When there's something in it for us, of course!
And if you're into Pokémon Go, then this should definitely be enough to lure you towards St Stephen's Green this lunchtime...
A corporate stunt we can actually get behind
— Virgin Media Ireland (@VirginMediaIE) July 27, 2016
Oh Virgin Media. You may do our heads in with your Horizon boxes and your annoying Richard Branson ads... but on this particular occasion, we actually rather like you.