Do not and we mean NOT AT ALL underestimate the lengths that us Irish will go to in order to get our paws on a loaf of sliced pan.
As you are well aware of by now, a certain snow storm has caused havoc on these shores but snow isn't the only thing it's brought with it, oh no.
Storm Emma, Beast from the East, whatever you want to call it, has also brought a bread crisis to Ireland.
That's right, people are freaking out because loaves of bread are selling faster than a tout with a ticket to a Mayo fan on All-Ireland Final and people have even started selling their bread online for ridiculous prices.
James Doran is one of the many people who was left bread-less as we faced this wicked weather and didn't even have time to stick on some pants if he was to make it down to the shop in time to get some essentials for making the perfect sandwich.
He had to travel for miles in his birthday suit in order to get his hands on a loaf, but it was all worth it in the end for James whose crown jewels - we can imagine - are absolutely frozen solid.