This 40-Second Ad Featuring Conor McGregor Has Been Banned By RTÉ

Do you agree with the decision?

Mcgregor Ad

It was announced today that the Budweiser 'Dream Big' advertisement featuring Conor McGregor has been banned by RTÉ. 

This is the ad in question.

The national broadcaster has stated that the spot is in breach of advertising standards, specifically the prohibition of marketing alcohol towards children through the use of 'heroes of the young'. 

Budweiser has countered that campaign featuring McGregor had already been approved by the advertising vetting service before this sudden change, according to The Sunday Business Post.

During the course of the video, the UFC champion is never seen to drink or even hold the alcoholic beverage. Was it the right call to pull the advertisement from the airwaves?

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Written By

Seán Kenehan

Seán is known for eating, drinking and writing, making him uniquely qualified to work for Lovin Dublin. Seán enjoys skipping stones wistfully, puns that'd make a dad blush, and referring to himself in the third person.