It was announced today that the Budweiser 'Dream Big' advertisement featuring Conor McGregor has been banned by RTÉ.
This is the ad in question.
The national broadcaster has stated that the spot is in breach of advertising standards, specifically the prohibition of marketing alcohol towards children through the use of 'heroes of the young'.
Budweiser has countered that campaign featuring McGregor had already been approved by the advertising vetting service before this sudden change, according to The Sunday Business Post.
During the course of the video, the UFC champion is never seen to drink or even hold the alcoholic beverage. Was it the right call to pull the advertisement from the airwaves?