Lovin Media Group is delighted to announce its latest (delicious) partnership with Diet Coke for their Because I Can campaign.
Before Brunch podcast launched twelve weeks ago and listenership is already staggering with thousands tuning in each week to listen to Megan and Cassie musing on all the subjects you chat about brunch.
One of the most popular messages we get on social and email (apart from the fact that 'Before Brunch' is in fact breakfast) is that the podcast is uplifting and weirdly confidence-building. It's a no-holds-barred honest discussion about the most important (and trivial) conversations of the week, and many have told us it's the perfect kick-start to get out there and get involved.
Lovin Group Editor Megan Cassidy at the launch of The Diet Coke Because I Can Series
With that in mind, the Because I Can campaign couldn't be a better fit - it's all about having the confidence to celebrate what's unique about you, and push yourself out of your comfort zone and into new and exciting experiences.
We're in good company, too. The Diet Coke ‘Because I Can‘ series has seen Dancing with the Stars' Maia Dunphy and partner Robert Rowinski host a dance masterclass; an awesome nail art masterclass from the pros at Tropical Popical - made internationally famous by Saoirse Ronan; and offers an opportunity to get creative with Irish artist to-the-stars Mike Gibson.
Lovin's Eadaoin Fitzmaurice at the Diet Coke Because I Can Tropical Popical Takeover
We're also delighted to announce that we will be hosting a LIVE Before Brunch later this year... keep your eyes peeled for more on that.