I tend to associate doughnuts with bad cop jokes and trips to America where I gorge on Krispy Kremes.
For the most part, doughnuts in Ireland have been really shit over the years. We’ve all eaten way too many stale versions in discount bags from convenience stores or supermarkets, and think of them as heavy, unhealthy and not especially appetising.
Burritos, Cupcakes And Now Doughnuts...
As I always say, you can pretty much find out what's going to happen here foodwise by looking to San Francisco or New York.
Trends kick off there before they move to London, and then about a year to 18 months later they arrive here. It happened with burritos, cupcakes, craft beer, fancy burgers and now – praise the Lord – it is happening with doughnuts.
Hilary Quinn is the genius behind the company, and I spoke to her this week about her inspiration behind the project.
"I was like all Irish students on a J1 in San Francisco when I saw the doughnuts there," she said. "I then worked in St John in London and decided to bring the idea back home – it's just myself at the moment but people seem to love them and I'm hoping to expand."
What makes these doughnuts so unique is their mind-blowing freshness, and the amazing flavours that she adds to them. Snickers, honeycomb and Oreo are just some that she has come up with, and the four flavours change weekly.
And while she's focused on coffee shops around town for now, she could one day open a shop.
So is this really the next big thing?
I firmly believe that high quality doughnuts are about to become a craze across the town, and you'll start spotting them on restaurant dessert menus (mini ones – as we saw recently at Box Burger), at events, parties, and pretty much every cafe across town.
Sounds great... but where can I get them today?
Hilary has been up early prepping the most delicious start to your weekend imaginable, and you'll find them in...
And while Hilary is definitely leading the way when it comes to this megatrend, she's not alone – there are already a few others on board.
Because we had no donuts for 2 whole weeks due to a temperamental fryer we are now back with a bang. Introducing ma… pic.twitter.com/1UvwnkxaNy
— 3FE Coffee (@3FE) October 2, 2015
— greenbenchcafe (@greenbenchcafe) June 6, 2015
Time to hit the gym – because these calorific godsends are going to be too good to resist!