I've had frozen yogurt all over the world but nowhere ever does it as well as they do in New York, The West coast in the USA or Australia. The rest of the world produces sub standard watery shite. The real stuff should taste as good as ice cream while offering you all those delicious toppings and less of a guilt trip than when eating ice cream. I'm glad to report that standard has finally arrived in Ireland in the George's street arcade in a placed called Yogism. You serve yourself in the shop which is all funky colors including bright pinks that brought the place to life in dreary Irish winter. I talked to the owner and he said he had picked the worst time of the year to open and that hopefully the summer months would bring big business. There were a good few people braving the cold for a treat when I visited though and people seemed to be enjoying the experience. I so want this place to succeed because opening something this different in Ireland during a recession in the depths of winter is a brave move and one that deserves to work.
You get to choose from about 30 toppings which include all sorts of fresh fruit and berries, smarties, nuts, crunchy stuff and even natural gummy bears. The one problem here is that you want absolutely everything. As an added little bonus you get your order free if you can guess the exact weight in grams. I went with 200 grams and was only 3 grams out but given that it is a start up business I think I would have had to insist on paying even if I did get it right. This place is just so cool, fresh, innovative and it absolutely belongs on the Dublin food scene. Lets hope it is rammed when the good weather comes along.
Here is the yogurt I had which cost me €3 and was a great little pick me up while walking around the city center. The best part is because it isn't ice cream you can walk away feeling good about yourself as well. I urge you to check this place out and support a cool new Irish business as it really is that good.