Instagram Done Right - Bison Smoked Steak

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I gave out a couple of weeks ago about restaurants not using Instagram effectively or at all in most cases. Well I was sitting at the lights in my car today flicking through my phone (don't fucking judge me because I see all of you looking down in your cars throwing the odd nervous glance around for the cops just like me) when I spotted an Instagram post that is exactly how restaurants should be using the service. I made an instant decision to take a friend there on Saturday night and get that very dish...

A once off extra special smoked delight - Bison's Cowboy Steak for two! Available this Saturday night only! You've never tasted anything like this badboy!!

That one photo has converted me into a customer who will probably spend about €80-100 between food and drink right there and then in my car when I had no intention of going out on Saturday. The account only has a couple of followers but image that ramped up with hundreds of followers and everybody having the same reaction as me. This is food porn used at it's best and delivered to the device that we all use. Forget magazines, newspapers or traditional media this is how you drive punters in to restaurants. If anybody restaurant out there is using Instagram share it in the comments and tweet me your deals and I'll share them. The more the merrier because you can never have enough food porn. Hats off to Bison.

Written By

Niall Harbison

Niall founded Lovin' Dublin with a few fairly simple aims: discover new places to eat in Dublin and share simple recipes cooked up in his kitchen.

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