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The Dean Hotel - The Perfect Spot For Coworking Or A Naff Copycat?

By niallharbison

December 20, 2016 at 12:10am


It's very hard to be original in this day and age. Nearly everything creative has already been invented or done before, especially in the hospitality industry. Let's take a look at Dublin's latest hotel, the Dean, for example. It jumps on the trend started by edgy hotels like The Ace hotel which encourages people to work remotely from their receptions. As I walked into the Dean I couldn't have been more excited to see if they'd nailed that offering...

Copy Cats?

Inspiration is one thing but are these little touches that have been copied a little too close to the bone? Take for example the website and tagline. Here is the Hoxton hotel in London...

And here is the Dean...

Or you could marvel at the custom made bike in reception featuring the Dean's branding...

Until you see the exact same thing in the reception of the Hoxton...

The Work Set Up

There is a central table down the middle which is a carbon copy of the Ace model. Perfect height for my laptop, good seats, super free WIFI and some decent music. The only thing missing which the other international hotels have is power sockets for laptops and phones which is a shame.

Irish People Don't Get The Concept Yet

I spent the whole morning here and it was just myself. Half way through the morning four civil servants in suits wandered in for a meeting, the likes of which you see in every hotel lobby in Ireland. The main thing that makes these hotels work in Berlin, New York and London is the incredible buzz that you get with start ups, designers, agency folk and creatives mingling in the lobby. That just isn't here yet. Like all trends it will take a while to take off and for the place to be rammed. Given how small the room is, 20 people would get it buzzing.

The coffee and juice are good and the only thing lacking was some good food. I was told all they had were croissants and when I asked for two I was told there was only one left. Not great for a hotel, but I'll cut them slack on that as they've only just opened. I don't mind one bit that they've ripped off The Hoxton and The Ace down to loads of tiny details beyond the two which I've outlined above. Copying is fine in my books and it means we have a great hotel like this now in Dublin and I'll be a permanent fixture working here. The alternative is working in somewhere like The Camden Court or Russell Court next door (home to Copper Face Jacks) and neither of those would get you too inspired. Hurry down here co-workers, you have a new space in Dublin to hang.


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