Follow Lovin Dublin

'If A Product Starts Doing Well, He'll Stop Selling It As It Will No Longer Be Exclusive Enough'

By aidan

December 20, 2016 at 12:10am




“If there is a discernible food trend in Italy right now," says Federico Riezzo, "it's that we are looking back at the food our grandparents ate when produce was scarce, but highly respected.”

Riezzo is passionate about food and drink, and he appreciates both authenticity and flair in both produce and product – which is why he also acts as a brand ambassador and mixologist for Peroni Nastro Azzurro.

And now, as part of their ‘Life in Italian Style’ project, Federico has travelled to Rome and Bologna to connect with the people and places that inspire him – and to rediscover the authenticity with which his grandparents' generation would have approached food and drink.

Knead to know: Antonio and Tonino

His visit to Dall’Anto, a bakery and café in Rome, exemplifies this discovery – the proprietors Antonio and Tonino, who previously worked in advertising, have established a place where heritage breads and delicacies are to the fore.

Meanwhile, at the Perfumerie Silvera Profumi D’Autore, Federico encounters its owner Eduardo, who explains the philosophy behind his boutique.

Located in Via di Ripetta, in the heart of Rome, Silvera “only hand picks the brands he wants to sell if they follow his same ethos and identity – and if a product starts selling well, he will take it off the glass bell (where some perfumes are presented) and stop selling it as it will become too popular, and thus not exclusive enough.”


Over the coming weeks, more stories from Federico’s travels will be added to along with those of his fellow creatives milliner Laura Kinsella and designers Designgoat.

Follow Federico's Italian journey on, as he documents his discoveries through interviews, video and photography.

Enjoy Peroni Nastro Azzurro Sensibly. Visit


Sponsored By

Join the Lovin Dublin Newsletter

* indicates required


Marketing Permissions

Please select all the ways you would like to hear from Lovin Media Group:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.