Looking At A Career In Marketing? This MSc Is The Course For You

By Brian Dillon

August 7, 2019 at 10:53am



If you’re considering a career in marketing, or you’ve been thinking about doing a masters degree to further the career path you’re on, then this is the course for you.

NCI (National College of Ireland) offer an MSc in Marketing full-time over one year or the flexibility of part-time over two years.

For anyone already working in marketing who is looking to advance their career in the area or anyone who is looking to get into the industry, this course is the one that will give you that edge.

“My decision to complete a part-time MSc in Marketing at NCI is the best decision I have ever made for my career,” says Kathleen Maher, Digital Marketing Manager at Tour America, who is currently undertaking her master’s at National College of Ireland.

"Returning to college expanded my way of thinking in my everyday work, and this was down to the amazing modules, the support from my lecturers, the intimate classes and the opportunity to bring your experience to the table.


"The integration of these factors really motivated me throughout the two years. I couldn’t recommend it enough."

The ethos of the course is simple: it’s in line with today’s industry and ensures that graduates have the up-to-date knowledge and skills they need to pursue or advance their career in marketing. You’ll learn by examining real-world case studies that discuss current advertising strategies, and you’ll explore marketing theory through academic research.

Core modules include best practice in brand management, services marketing and marketing metrics, as well as digital skills that fully prepare you for online brand/customer engagement.

You’ll have the opportunity to bring your own experience into the classroom while also learning from lecturers who are industry experts. Previous graduates of the programme now work in companies such as Accenture, LinkedIn, An Post, and Salesforce.


There is also a chance to specialise in your preferred area of interest with elective modules, maybe focusing on social media marketing strategies, for example, or pursuing more in-depth studies on 21st-century consumers.

So, are you the right fit?

Well, you will need a 2.2 honours degree that is recognised as level 8 on the National Framework of Qualifications and a curiosity for consumer behaviour.

To have all your questions answered, you can head along to NCI’s open evenings over the summer on Wednesday, August 14 from 5pm to 7pm, Saturday, August 24 from 11am to 2pm and Thursday, September 5 from 5pm to 7pm.


If this program tickles your fancy, then you can check out more about the full-time course here, or the part-time course here.

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National College of Ireland offers full- and part-time courses across its specialist areas of business, computing, education and psychology. Come to an open evening in our IFSC campus to find out more.