Brought to you by Kellogg’s
Because if you know, you know.
Noticed a mysterious Rice Krispies Squares box in your gym recently? Or maybe you’ve spotted one along your favourite running route? Curious about what could be inside? We’ve got the scoop you’re looking for.
Over the past few years, Rice Krispies Squares have developed a devoted following among runners, gym-goers, HIIT fans and Hyrox fanatics. These little treats are right at home in our gym bags, and let’s face it, they just hit different when that post-workout glow settles in.

To cement Rice Krispies Squares’ status as the fitness community’s best kept secret, Kellogg’s have set up shop in gyms and along some of Ireland’s most iconic running routes.
Pop by your local workout haunt and keep your eyes peeled for Rice Krispies Square boxes. If you’re lucky enough to spot one, you might just be in with a chance of winning a year’s free gym membership courtesy of Kellogg’s.

So how does it work?
Once you stumble upon one of these Rice Krispies Squares boxes with ‘OPEN ME’ written on it, do what it says. Inside you’ll find a card that reads #IYKYK – if you know, you know. Flip the card around and you’ll be in on the best kept secret. Now the choice is yours – you can either pass the box on to someone else, share the secret some more or keep it to yourself.
To be in with a chance of winning a year’s free gym membership, the finder has to take a picture with the box and where they found it and share it on their socials – either Instagram or TikTok – and tag @RKSQUARES.

Ready to make that free gym membership yours? Grab your running shoes, hit up the gym, or pay extra attention during your next jog. And if you’re looking for a new on-the-go snack, you know what to grab.