We're suckers for TV ads that make us feel like we're actually watching a story unfold instead of just shoving products in our faces, we'll admit that.
And when it's an ad that also shows the most stunning views of our very own darling Dublin - well then, we're totally sold.
So this latest beaut by Banjoman Films that tells the tale of a lonely little boy who lives on an island, and his adorable attempts to invite kids from the 'across the sea' to his birthday party has our stone-cold hearts pretty melted this morning.
The footage was shot at Skerries, Bray and Howth Lighthouse, and truly showcases the pure beauty of Dublin's coast.
Also, the actual ad story line is just so sweet.
Seriously, just try to watch this without wanting to adopt/outright kidnap cute little Jacob and throw him a birthday party EVERY SINGLE DAY.
The spec ad, which wasn't actually commissioned by Samsung, was made to launch new director Ciarán Dooley, whose work is "all about creating magical worlds full of heart". <3
Ciarán also made a short film that showed recently on RTÉ, 'The Great Wide Open' which was another emotional rollercoaster.
If all ads on Irish TV looked like this one, we'd never leave the house.