With €1 coffee all day on Wednesday, this pop-up shop on Exchequer Street was going to be a huge hit.
But, there was more than just the cheap coffee to learn about.
The pop-up MSunderstood Café was set up by MS Ireland and highlighted some of the issues facing people with the degenerative neurological condition.
The cafe menu boards were blurred and furniture moved making it more difficult for customers to concentrate on their order.
This was done to help mirror what those with MS suffer from each day: trouble with balance and blurred vision as well as much more.
Attention all coffee lovers!! If you’re in the Dublin area tomorrow check out a new coffee shop opening for 1 day only on Exchequer Street. It’s a coffee experience with a twist that you don’t want to miss!! ????? #MSunderstood pic.twitter.com/I3BkLEnWfU
— MS Ireland (@MSIRELAND) March 27, 2018
Just took a wander up to the #MSUnderstood Cafe on Exchequer Street. All coffees €1 with proceeds going to @MSIRELAND – if you are in the area, please support! The coffee is fantastic ?? pic.twitter.com/aBZPPN66J5
— Aisling O’Connor (@aisling7) March 28, 2018
The pop-up has just closed its door in the last hour but the event has been a major success with many people coming away with a better understanding of the condition.
Ava Battles, Chief Executive, MS Ireland said that she believes those who need it should have access to the right treatment. A “very basic demand” which is very hard to get for many people in Ireland today.
She said that by opening a café with an unsteady floor, heavy and moving furniture, blurred menus and bent cutlery, customers would hopefully realise and understand the reality of living with MS.
It’s definitely opened our eyes.
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