Beauty and the Beast - The ugly side of Covid and the beauty industry

By Sarah Finnan

October 15, 2020 at 10:02am

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Beauty and the Beast - The ugly side of Covid and the beauty industry

Everyone knows the effects Covid-19 has had on the hospitality industry... but how has it impacted the beauty industry?

Covid has affected everyone and everything. There's not one person on this planet whose life hasn't been impacted in some way - big or small - over the past few months. A thought that is both comforting and terrifying at the same time.

10 months into 2020 and I think it's fair to say that this year has been the absolute pits. There have been some redeeming factors and good news nuggets along the way, but overall, most people would probably describe their outlook as a little more on the glass half empty side of things at the minute.

Taking its toll on everything from the way we socialise to the way we do business, one aspect that hasn't gotten so much air time is the beauty side of things... and by that I mean the beauty industry and how a global pandemic has rubbed dirt on its usually glitzy exterior.

I spoke to local businesswoman Alyna of In Bloom Lashes on Dorset Street who confirmed that yes, times are very tough - not just for the food and beverage industry, but for everyone. Detailing her first year in business, Aly said:

"I started my business about a year ago, I do eyelash extensions, and never really got a chance to build my clientele as Covid happened.

"It was going well enough before all this madness but now even some of my regulars are not coming to get their lashes done as they’re working from home so probably they don’t feel like they need it for the time being.

"Last summer was busy enough considering I was at the start and I was very excited thinking that this spring/summer was only going to get better with people going on holidays, going to weddings, concerts etc., but all that has stopped due to Covid."

A worrying time for business owners in the beauty industry, Aly has had many a sleepless night of late, admitting that worries and anxieties are through the roof these days.

"It gave me so much anxiety when we were told to close down and now it looks like we might need to do that again.

"It’s very sad and frustrating for me as I really love and enjoy my job so much. I was only looking forward to building my business up off the ground but it just looks like that’s not going to happen any time soon.

"I usually use Facebook and Instagram ads as I found them good for getting clients but they’re not even working anymore, I’m not getting any inquiries or anything.

I’m just confused and don’t know what to do, I guess we all are, unfortunately."

Verbalising what countless other entrepreneurs have been feeling, there is a certain sense of unity in knowing that she's not the only one struggling. Noting losses of up to 2k a month, it's a situation all too familiar to business owners - many of whom find themselves in even worse situations.

One look at Aly's online reviews will tell you that she's a customer favourite. Five stars across the board with words like "delighted" and "highly recommend" continuously popping up in client feedback.

With Christmas just around the corner and everyone trying to support local, it's safe to say that gift-giving will look a little different this year and vouchers for small independent businesses could be the way forward. Looking out for the little guys - no matter what industry they're in - has never been more important.

READ NEXT: One local man has an ingenious solution to the outdoor dining rule

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