It's hot as hell at the moment but that hasn't stopped M&S trying to get us into the festive spirit.
Unveiling a line of goodies that will be in shops this Christmas season, the store made a few eyebrows positively arch with its proposed Prosecco-flavoured crisps.
Made with a kind of pink glitter, the crisps are designed to fizz in your mouth as if you're sipping a tall glass of the good stuff. Only, y'know, you're actually eating a bag of crisps.
We can see how this idea was pitched, someone in an M&S boardroom was like, "You like Prosecco, right? And everybody likes crisps. Well this idea may just knock your socks off..."
Have sampled the notorious Brusselsmole and it's rather delicious. Not 100% sure about Prosecco crisps, though pic.twitter.com/2VhRSnvmav
— Constance CraigSmith (@Concraigsmith) June 30, 2015
This isn't the only
festive hybrid that M&S's mad scientists have cooked up this year,
with the likes of Brussel Sprout Bangers and Brusselmole – a Brussel sprout/guacamole pairing – due to hit
shelves as well.
With all this pushing of the sprout, M&S is clearly channeling its inner Christmas mammy.
We'll have to see how these concoctions actually pan out – though they'll have a tough time knocking Skips off their perch.