PICS: Beyoncé’s New Ivy Park Label Landed In Dublin Today – We Had A Snoop To See If It’s All Hype

As if Queen Bey needed any more strings to her bow, the superstar has just launched a new activewear label.

It’s called Ivy Park (named after her beloved hometown park where she still goes to get away from it all) and it’s in partnership with Topshop’s Sir Philip Green – which is why you can buy it at their St Stephens Green store.

People are losing their SHIT over this label, but is it all hype? 

Beyoncê's Ivy Park launch video

The whole ethos around Ivy Park is focused on health, fitness and female empowerment, with 200 pieces in total ranging from XXS to XL. 

We went down to Topshop this morning for a sneak preview of the collection and this is what we found out.

There will be 48 pieces available here in Dublin for your Beyoncé-channelling pleasure.

These very cool tanks and tees starts from €20

Loads of leggings from €42

And shorts from €20

It's soft, and it's stretchy, however...

Ultimately it's just branded leisurewear.

Beyoncé fans will love it, obviously, but regular folk? Stick to your usual gear. 

Available now in Topshop.