It's that time of year when boyfriends, girlfriends, wives and
husbands around the country panic about what they're going to buy
their other half for Christmas.
It's even more difficult if you've only started seeing someone as
you have to figure out the perfect balance between stalker and
Luckily, a new study by online retailer Littlewoods Ireland has
identified how much the average Irish shopper spends on a gift for
Research involving 1,500 customers across the country showed that €100 to €200 is the typical cost of a present for a loved one.
Interesting, it also revealed that those between the ages of 24 and 29 will spend the most on their partners, with 32 per cent of this age group spending more than €200.
Lavish spending appears to slow down with age, with the data indicating that people in long-term relationships tend to spend less as the years roll by. Only 22 per cent of people aged over 50 stated that they spent more than €200 on their partner's festive gift.
It appears our furry friends are just as important, with three out of four pet owners planning to buy a gift for their pet this year.
The study also showed that Tipperary folk are the best prepared in the country when it comes to shopping, starting on their gift list in September!
You can see the full survey here.