Martin Eastwood has pledged to give away his car for reaching 100k followers.
The Dubliner, who some may recognise from First Dates Ireland, has made an unusual bet to get more followers.
Eastwood has given people until May 13 to follow him and be in with a chance to win his car.
His Mercedes-Benz, reportedly worth €20,000, will be given to anyone who follows him, tags 4 friends and adds his post to their story.
The social media mogul currently has 6,629 followers but will he hit 100,000 followers in 28 days? Time will only tell.