Between Zeba Hairdressers and Lost Society on South William St, you'll find the first bricks and mortar operation from Fresh Cuts Clothing.
If the name sounds familiar, it's because the lads behind Cuts sell their apparel each week at the Cow's Lane and Smithfield weekend markets – and this pop-up, which is open until May, is a real beaut.
We visited South William St's newest pop-up shop and have the inside scoop on the clothing store. Here's everything you need to know about what's on offer.
Everything in the store is eco-conscious, made from organic and sustainable materials, and everyone who has been part of the manufacturing process has been paid a fair wage. PLUS the lads print all of their own designs right here in Dublin.
The shop is chock full of super soft hoodies and T-shirts, baseball tees and joggers. And, because the materials used are so pure, everything is so, so soft to the touch. We want to wear one of these hoodies permanently.
It's like a really good-looking hug.
Each T-shirt is limited edition, with only 100 of each ever printed.
They have these gorgeous canvas bags for sale too, €40.
Their mens and womens joggers are so comfy and warm, and they offer a load of feather-light yoga pants in organic cotton.
The interior is simple and slick. Love this illustration we spotted.
Best of luck to the lads in their new digs – and you can pop in to them from now until May.