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The Nu Wardrobe app is the answer to avoiding fast fashion

By Sarah Finnan

January 4, 2020 at 4:59pm


Nu Wardrobe App is Dublin’s first and only sustainable clothes-sharing app.

Founded by Dublin natives Aisling Byrne and Ali Kelly, Nu Wardrobe is an app that provides a much-needed alternative to fast fashion…acting as a revolving wardrobe of sorts.

Going from strength to strength, it started out from humble beginnings as a swap shop run by two college students.

Later acting as a way to share Trinity ball gowns via WhatsApp, it has already proven to be quite successful in the London market.

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Meet the lovely @ioanna_la , one of our Nu members. She is a civil engineer in London. Here she is looking amazing in her pink floral dress and ribbed green dress, both available on the Nu app! . She decided to join Nu to try and buy less, spend less money on clothes (saving more money for adventures travelling!), as well as trying be more conscious and ethical about fashion and reduce her environmental impact. . We asked her what she loves about Nu… she said "I just love the concept, brings me back to my student years when I used to swap clothes with my besties! 👭 It has made ethical fashion really easy for me. The community part of it is really cool too, it feels like we can achieve so much when we come together!” 💚 . We also asked if her buying habits 🛍️ had changed since joining Nu… she said “Absolutely! Especially when it comes to occasions, I don't have to worry about finding the perfect dress anymore!” . ✨ We are so glad you are part of our community Ioanna!! ✨ . . Ionna wearing @vilshenko_official . Image description: Two images of Ioanna, one of her twirling in her floor length, long sleeved floral pink dress in front of a bright lilac background. The second Ioanna posing in front of the same bright background with her green v neck ribbed midi dress, both styled with chunky trainers.

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And now it’s arrived in Dublin.

Women of all ages and sizes can use the app to share clothing for upcoming events, thereby cutting down on the need to buy new. So you can still look stylish but for less money and in a more environmentally friendly way.

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It’s in the details...⁠ .⁠ We at Nuw live for fashion.  We believe that every single piece of clothing produced in this world deserves a life that celebrates the resources, labour, and emissions it took to make it. ⁠ .⁠ That’s why we appreciate the beauty of our pieces and celebrate the attention to detail of the talented makers, designers and crafters that bring us exquisite clothes.⁠ .⁠ Take some time to love your items. After all, clothes are our second skin. We should treat them like the works of art they are. They ought to be cherished. ⁠ .⁠ Let's appreciate the perfect pleats, meticulous embroidery, the delicate prints and  flawless stitching. ⁠ .⁠ Let’s give value back to our wardrobe. In a world of  disposable fast-fashion, appreciating your clothes is an act of resistance. ⁠ .⁠ All items pictured are available to love, borrow and appreciate on the Nuw App. ⁠ .⁠ .⁠ @thenuwardrobe_dublin @thenuwardrobe_cambridge @thenuwardrobe_london . . #FashionRevoltion #Borrowed #Nuw #NuWardrobe #Fashion #Art #SustainableFashion #Style #Inspo #London #Dublin #Cambridge #Eco #ZeroWaste #⁠

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The app even includes a detailed impact calculator that helps members to track their carbon, waste and water offset each time they borrow and lend pieces on the platform.

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Meet Hazel, feisty nurse, feminist midwife and self confessed magpie ✨ ⁠ .⁠ ‘Sparkles are for life; not just for Christmas and when it comes to Nuw literally all that glitters is gold. Not only are the pieces stunning but it’s also a golden opportunity, a chance for everyday women to change the face of fashion for the better. One person can make a difference-one sequin at a time’⁠ .⁠ Hazel shares @frenchconnection disco ball dress. ⁠ .⁠ Have a dance floor you want to see this on? Borrow from Hazel on the Nuw app - dropping on the app store very soon. Sign-up to our waitlist today. Link in bio.⁠ .⁠ #Disco #Sequins #Party #Ootd #Style #Sustainability #Sparkle #NuwYear #Resolutions #Dance #CircularFashion #FashionRevolution #OccassionWear #Silver #SomethingBorrowedSomethingNuw

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Sounds like the duo has thought of just about everything.

Looking good doesn't have to cost the earth.

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