Would you be WELL queueing around the corner for a pair of knickers?
After months and months of build up, Victoria's Secret finally opened the doors of its Irish flagship store on Grafton St. this morning.
Now, we knew people were looking forward to it - but we would NOT have anticipated the mayhem on Dublin's most famous street today.
Have a look at these queues, snapped by Twitter user David O' Gorman.
The three-story lingerie store stocks not only undies, but cosmetic sprays, body lotions, perfumes as well as iconic silk robes and pjs.
Expert bra-fitters are also on hand, with each dressing room equipped with its own service buzzer.
According to the Independent.ie, people were queueing to get in from as early as 6am.
Just a quick reminder... it's not going to run away.
We can confirm the store will still be there next week (and for the foreseeable) if you fancy a perusal without the queues.