When you're taking notice of the mannequin itself rather than the clothes that is on it, you know there's something wrong.
Sarah Jane Murphy - a well-known freelance Irish journalist - took to Twitter to share a picture of a mannequin that she came across on a recent trip to Penneys.
The store she visited was in Dublin and Sarah-Jane could not believe how abnormally thin the doll was.
"Tell me, @Primark - is this emaciated mannequin something you’re proud to display in your store? So Irresponsible," she said on her Twitter.
— Sarah-Jane Murphy (@sjanemurf) September 26, 2018
Speaking to 98FM's Dublin Talks, she said that:
"When i first saw it, I couldn't believe me eyes.. How can a shop justify this?
"We're used to seeing skinny images but when I came across this, it actually stopped me in my tracks.
"The mannequin's legs were so stretched and skinny and out proportion that you could have fitted a third leg between her legs
"You'd never see a human being of that proportion walking around. This is a giant retail saying that this [look] is going.
She said for young impressionable people and those recovering from eating disorders, this image was "normalised" for them.
Penneys have yet to respond.