The Food Safety Authority Has Got Some Beef With The New 'Irish' McDonald's Burger

Apparently the fast food giants don't cut it as artisan food producers


McDonald's have been forced to remove the word 'artisan' when promoting their new McMór burger.

It turns out the new burger, which contains relish, cheese and kale, does not comply with the guidelines laid out by the Food Safety Authority of Ireland (FSAI) earlier this summer.

The newly introduced rules state that only food items made in limited quantities by skilled craftspeople can be described as artisanal, and the process cannot be fully mechanised.

The guidelines also state artisan food should use locally produced food, when seasonally available and practical.


The new McDonald's burger – which was launched in an event run by Lovin Dublin last month – does not conform to these standards, according to a report in today's Irish Times.

In light of the FSAI's objections, the fast food behemoth has conceded, and the term artisan will no longer be used in their promotional campaign.

Written By

Seán Kenehan

Seán is known for eating, drinking and writing, making him uniquely qualified to work for Lovin Dublin. Seán enjoys skipping stones wistfully, puns that'd make a dad blush, and referring to himself in the third person.