Wine In A Can For Men Is Now A Thing And Here's The Ad

"At MANCAN we believe that wine is for drinking, not pairing, and our 'notes' are more rock than classical"

Well we always knew that wine in a can targeted specifically at men would eventually become a reality... actually, no, we really didn't. Anyway, it exists now.

Targeted at the lucrative 'bro' demographic, MANCAN is a Californian company that makes drinking wine manly (at last!) by putting it a can.

Its slogan is: "Crack one open, whack one back... Shut up and drink". No one had the heart to tell them that's actually two slogans, possibly three.

Apparently, not everyone is loving this innovation.

You know your product is doomed when the public sees it as a genuine sign of the apocalypse.

READ NEXT: Ketchup Slices Are Now A Thing And We're Not Sure How We Feel About This

Written By

Seán Kenehan

Seán is known for eating, drinking and writing, making him uniquely qualified to work for Lovin Dublin. Seán enjoys skipping stones wistfully, puns that'd make a dad blush, and referring to himself in the third person.