Wine In A Can For Men Is Now A Thing And Here's The Ad

"At MANCAN we believe that wine is for drinking, not pairing, and our 'notes' are more rock than classical"

Well we always knew that wine in a can targeted specifically at men would eventually become a reality... actually, no, we really didn't. Anyway, it exists now.

Targeted at the lucrative 'bro' demographic, MANCAN is a Californian company that makes drinking wine manly (at last!) by putting it a can.

Its slogan is: "Crack one open, whack one back... Shut up and drink". No one had the heart to tell them that's actually two slogans, possibly three.

Apparently, not everyone is loving this innovation.

You know your product is doomed when the public sees it as a genuine sign of the apocalypse.

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