Wine In A Can For Men Is Now A Thing And Here’s The Ad

Well we always knew that wine in a can targeted specifically at men would eventually become a reality... actually, no, we really didn't. Anyway, it exists now.

Targeted at the lucrative 'bro' demographic, MANCAN is a Californian company that makes drinking wine manly (at last!) by putting it a can.

Its slogan is: "Crack one open, whack one back... Shut up and drink". No one had the heart to tell them that's actually two slogans, possibly three.

Apparently, not everyone is loving this innovation.

Wine. In a can. For men. With some of the worst product blurb you will ever read, signalling the end of humanity. pic.twitter.com/buq8ykSpda
— Rhodri Marsden (@rhodri) November 22, 2015

Mancan your product is terrible and you are terrible https://t.co/LIRvKTRUEc
— Yeah okay (@jenthinksharder) November 22, 2015

I knew if I prayed fiercely enough someday I'd see Peak Stupid. Thank you, idiots at Mancan, for making dreams real. https://t.co/tO0Myljkx6
— Josh, Turning Green (@Dr_David_Banner) November 22, 2015

MANCAN is almost too stupid to be an actual thing.
— Nicnic McQuiknic (@Nicromanser) November 22, 2015

I know this is sudden and out of the blue, but I’m marrying my MANCAN. We’re just too in love with each other’s senseless arrogance.
— Mikey Neumann (@mikeyface) November 22, 2015

This is the way the world ends, not with a bang, but a mancan. https://t.co/Log6iSjWFw
— soul_of_twit (@soul_of_twit) November 22, 2015

At last! Wine that *I* a MAN can drink without fear of recriminations (via everyone). End of days #mancan pic.twitter.com/PRaKd3iTUz
— Luke Vandore-Mackay (@LukeMackayCooks) November 22, 2015

You know your product is doomed when the public sees it as a genuine sign of the apocalypse.