If you were walking by College Green this morning you might have witnessed the insane queues outside H&M with a load of Dubliners eager to get their hands on the store's latest designer collaboration.
London label Erdem launched their collaboration with H&M this morning at 9am and it seemed that a lot of people were dying to get a designer-esque piece from the collection.
The brand is renowned for its floral designs and has been worn by the likes of Kate Middleton, Emma Watson and Keira Knightley.
Twitter user Ronan Bennett posted a picture of the crazy queues outside the College Green Flagship store that spread all the way around the corner.
Some eager beavers were queuing since 6am in the hopes of getting their hands on some of the very cute pieces.
— Edel (@edelmeenan) November 2, 2017
The collection is going to sell out pretty quickly - so you might want to get down ASAP if you've been eyeing up any pieces from the Erdem H&M range...
header image: Muinteoirronan/Twitter