The Irish Times is reporting that planning permission for a new six-storey hotel has been sought.
The hotel will be situated in the heart of Donnybrook on a site which is connected to businessman Denis O'Brien.
A company controlled by O'Brien's nephew, Emmet O'Neill, submitted an application earlier this week which sought to demolish the existing single-storey building at 25-27 Donnybrook Road and 1-3 The Crescent and replace them with a 78-room contemporary hotel.
It will be 16 metres high and will include a reception, two bar areas and a restaurant totaling to 283 square metres of space in total as well as a 33 square metre dining room and other associated service areas and facilities.
Permission for a landmark 26-storey glass tower in the same spot was refused by Dublin City Council in 2004 and by An Bórd Pleanála in 2005.
Ten years ago, a scaled-back plan for a similar hotel was first granted permission by the city council before being refused by An Bórd Pleanála.
It is unknown when work will start on the new hotel.