Ann Summers has stood loud and proud on O'Connell Street since 1999, but its time has sadly come to an end.
The lingerie and sex toy retailer is closing its doors on December 23, and is holding a massive sale to clear out its stock.
Prices have been slashed by up to 75% and shoppers can pick up bras for €7.75 and knickers for €4.
The lease on the shop is up this month and will not be renewed.
Thankfully there are two more Ann Summers shops in Dublin - on Henry Street and in Blanchardstown Shopping Centre.