I believe it was some time in late January when the #NewYearNewMe crowd stopped preaching the gospel of avocado, but now they're singing the good fat praises once more as most of the country has only gone and given up bold foods for Lent.
And for those of you who aren't that way inclined, you've certainly thought about giving your body a break from the treats for a while in search of the trim, healthy body you've always dreamed of.
And while cutting back is good, it can also be the worst thing in the world, due to the intense cravings you get at about 3pm in the office. But, take solace in the fact that you're not alone. We all want to be knee deep in red velvet.
According to scientists, the answer to abstaining from the sugary devil on your shoulder is quite simple.
Next time you're craving a naughty snack, silence your hankerings by saying, "some other time."
A new study has found that people who try to stop cravings by telling themselves they can savour the treat sometime in the future were less likely to actually indulge than those who told themselves a hard no. What a time to be alive!
The boffins behind the research believe this works because you trick your brain into thinking the yearning isn't very important.
Similar to how you always tell yourself you're going to clean your car next weekend. Basically "I'll do it later'' = it's not important. And due to it not being on the top of your life, it loses its appeal.