PIC: This Dun Laoghaire Corner Shop Is Hilariously Honest With Their Customers

Now here's a shop sign that demands you take a moment to appreciate its refreshing honesty.

'Dun Leary's last corner shop' isn't out to con you, they want you to know that, hey, their prices aren't amazing or anything, but they are on par with your local Tesco. 

Unless you want bars of chocolate, in which case they're much cheaper than SuperValu.

Ladies and gentlemen, this is the future of advertising.

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