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“Potato I Have”: Why Are We So Obsessed with Potatoes

Published 16:35 30 May 2025 BST

Shamim de Brún
“Potato I Have”: Why Are We So Obsessed with Potatoes

In 2007, a fictional potato ran for office in Ireland.

His name was Mr. Tayto. He wore a red suit, a cap, and a smile. He released an autobiography, ran satirical ads, and went on “campaign” across the country. Voters spoiled their ballots writing his name. It was a joke, of course, but also a deeply Irish one. Only in Ireland could a man-shaped potato who acts as a crisp mascot become a national hero.

The grá for the potato is older than Ireland as a republic and more beloved than the harp. Like a good pop star cycling through eras the potato reinvents its role in Irish culture when it needs to, shifting from sustenance to national trauma to meme, icon, and comfort food. Each iteration resonates with generations of Irish people passing the potato obsession torch on and on. 

Today is National Potato Day, and in celebration, So we thought we’d dive in and see what has made potato Stans of a whole nation?

All of this makes our national obsession more than a little complicated. 

The potato became a symbol of survival and identity. It was the hand that fed and that taketh away. It was what unified families and why they lost each other. Today the potato is all that and more. It’s dinner. It’s continuity. It’s ancestral. It’s folk trauma in carbohydrate form.

In parts of the country still a meal might include three types of potatoes with no irony. Every Irish person knows at least one granny who served mash, roasties, and chips on the same plate. It’s nostalgia or satire, depending on who you ask and what day it is.

Speaking hyperbolically, everyone in Ireland thinks their Ma makes the best mash/roasties. They think their local chipper does the best single of chips. That shows how ubiquitous they are in our society. There are so many pretenders to the throne that for their to be a winner, someone would have to dedicate their life to tasting and ranking them all. 

We put potatoes in everything. You’d be hard pressed to find any traditional or modern Irish meal that doesn’t feature potatoes in some way shape or form. They’re in fish pie, shepherd's pie, beef and Guinness pie, stew, they’re the man event in a carvery. We’ve turned them into breakfast, lunch, dinner, even bread. Our best smashburgers, made by Dash Burger, feature a potato bun. 

Then there’s coddle, the greyish, sausage-and-potato stew famously hard to photograph and harder to explain. But for Dubliners, it’s a taste of home. One internet user once said, “I love coddle… it’s the only food I can eat without chewing.” Was that a compliment? The jury is still out on that but it’s part of the canon.

Mr. Tayto is the icon of the potato world. He is beloved. He is branded. He has merch, theme parks, and lore. Like all great icons, Mr. Tayto sits in the uncanny space between marketing gimmick and national mascot. He’s the potato as pop art. 

Food has always been used in fashion and to convey success. Think of all those pineapple paintings. Potatoes are no different. The spud’s cultural journey even stretches back to Shakespeare; Falstaff cries “Let the sky rain potatoes!” in The Merry Wives of Windsor. 

The ‘let them eat cake’ Marie Antoinette, the wife of Louis XV, made potatoes a fashion statement when she started wearing potato blossoms in her hair. Sir Francis Drake, who allegedly introduced the crop to Europe and was once immortalised in Germany with a statue holding potatoes.

Potatoes pop up in every kind of Irish storytelling. In Father Ted, a folk singer rants about the Church hoarding potatoes during the Famine. It’s an absurd line and yet it works, because everyone watching knows the colonial connotations at play there. Spuds are high stakes in Irish cultural memory.

In Joyce, they’re talismans. In sitcoms, they’re punchlines. On TikTok, potatoes are high performing content. Put a few spuds covered in butter (Kerrygod or death) and you know that video is going to go stratospheric. 

Potato memes dominate cross platform. The line between Irish historical memory and Irish shitposting is thin. Our potato memes are dark, but funny. They skew both historical and surreal. In fact there are so many that TikTokker Garron Noone has a YouTube video ranking them. 

When we’re not joking, we’re genuinely sharing potato recipes with pride. There’s a yearly PR blitz around National Potato Day (today) recipes, rankings, debates over the perfect chip. We ask children what their favourite way to eat potatoes is, knowing they they will be answering that question for th rest of their lives. We canvas people on the street about roastie superiority. 

Cooking potatoes for people is a kind of love language. While this was popularised by American Nora Ephron in the opening refrain in her semil novel Heartburn, Irish mammies would lay claim to it. Heaping spuds on plates has been a way for families to communicate love in a country that hasn’t traditionally been big on talking about their feelings for generations.

The Irish obsession with potatoes is partly ancestral memory and partly cultural in-joke. It’s survival food, comfort food, meme fodder, and political commentary. It's something we hold grief in. And pride. And gravy.

Potatoes are universally understood. They also represent colonisation, famine, diaspora, and survival. But they’re also Friday night chipper runs, your ma’s roasties, the best part of Christmas. They’re endlessly versatile. They’re funny. They’re tragic. They’re us.

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