This Dublin Billboard For Tonight's Match Is An Outstanding Piece Of Advertising
Take a bow Carlsberg
The excitement is reaching fever pitch levels ahead of tonight's match at the Aviva where Ireland will surely qualify for the world cup in Russia next summer.
As you would expect, marketing around the game is also at an all time high and there is one very clear winner.
Carlsberg (who are of course a Danish beer) have erected this billboard ahead of the game tonight. The tweet comes from Danish FA making it even funnier.
Get whoever came up with this a pay rise. Super advertising.
It translates roughly as "Should you talk to your Irish department? Probably ... Does that mean make a fool of the 2,400 Danish fans in Dublin?"