Looks like Mattress Mick may have some stiff competition if this latest cheeky ad sighting is anything to go by.
We can only hope whoever passes by this banner has 20/20 vision, because you'll have to take a second glance to realise that it's actually not a sexual boast (we know that's what you were thinking you dirty-minded heathen).
Yep, it is in fact just an innocent shout-out on a good mortgage deal - swear.
The pic was kindly sent in to us by Jessica Pratt who spotted it around the Docklands area, and we're pretty impressed by the ballsy advertising move by mortgagebrokers.ie.
Sure look, it certainly gets your attention that's for sure.